Thursday, September 18, 2014

Email Marketing Resources

Email Marketing resources for the affiliate marketer.

Regardless of whether you are running a small business or as an affiliate marketer creating an affiliate business, email is still a very viable and needed method for marketing your products and services.
Unfortunately, email marketing is also complicated as you have to consider such things as
~ What is the right message you want to send
~ Does the subject line convey the right message that people will want to know more
~ How are you creating an imagery for your readers?Email marketing is not just about the words you use but the imagery you are conveying – 
 The issue of creating, maintaining and building your lists and lets not forget that you need to measure the outcome of any email you send!
Everything is important and needs to come together so that your customer or subscriber will receive the email at the proper time!
The subscriber will open the email!
The subscriber will receive a good call to action!
(with the “ultimate goal” of the customer buying from you and not the bloke down the street!)
To clarify the last point – while the ultimate goal is for the customer to buy from you, you should never confuse the email with a landing page and many people do just that.
To keep it simple or using the K.I.S.S principle, your email copy is about getting people to click on your offering ( or selling the click) the landing page is about selling the product or service.


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