Subject Line: Why’s He Got a Turnip in his Pipe?
By Dave Cottrell
Subject
line – Why’s He Got a Turnip in his Pipe? Did that make you a bit
curious? If you got that subject line in your email, would you open it?
Could you resist opening it? Good!
Dr.
Suess is very familiar to many of us. If you are under a hundred years
old and you have children or grandchildren, you probably read books to
them written by Dr. Suess. “The Cat in the Hat, Green Eggs and Ham, Go,
Dog, Go,” are just a few of the familiar titles. How does Dr. Suess help
you in getting people’s attention?
Copy
writing is a skill that can make all the difference between making a
sale or not, but unless you get people’s attention, first, the best copy
in the world is just not going to get read.
Dr.
Suess, used to do things like walking onto a bus “smoking” a pipe with a
turnip in it. People would come up to him and ask him why he was
smoking a pipe with a turnip in it! His answer was simple. “So that
people will ask me why I have a turnip in my pipe!”
What a great way to start a conversation!!
This
is what we’re all trying to do when we create a headline, an email
subject line, a tweet or a share on FB and any other social media we
use.
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