Friday News|Sharing Adlandpro - Jun 27, 2014

Starting out this Friday news is a question to those of you who are not on the Wall on a regular basis ( and of course to those who are)..
A Member ( Hafiz) made  a suggestion that the $200.00 credit contest reward be split up among more users. In effect this would mean that everyone who collected a minimum of 600 points would share in the $200.00 reward.
A lot of members have come in and voiced their thoughts and opinions and for that I say thank-you. I feel the more people who come in and talk about these issues, will help in coming up with a good solution for all. This has always been a strong point to Adlandpro, that we can talk to each other and come up with solutions.
My personal opinion is Participation will happen if the thread or the content is of interests to some group of people. Even more if the content or conversation is solving a person’s problem or allowing/encouraging people to voice their opinions on important topics or gives them platform to find like minded people.
Your thoughts are very important so please join this conversation and lets see what we can come up with. The thread to this conversation is here 

Continue reading ...

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Classified Ads Cont - Building Traffic Part 5 - E-Business Success Blueprint Workshop - Part 25

Previous lesson.. 

Another important point about classified ads.

Online classified ads can be an effective means of advertising, if they are well written, targeted to specific audience and placed on online classified sites which have substantial traffic.

They however should be placed in the right category. For instance, you wouldn’t place a business opportunity in the health section and vice versa.
  
Lastly, since classified systems usually displays newer ads ahead of the older ads, your ad will continuously slide down and eventually skip to the next page and then second until nobody will see it. Therefore, it is paramount that you renew your ads and resubmit them. Some paid services will keep your ad at the top of their page for the duration of the service.

For example, visit  for more information.  


Many professionals use free online classifieds ads to test their offer. They then quickly see if their ad works or doesn’t work.

Another option is to build your mailing list using free online classifieds ads by offering subscription to interesting newsletter and offering free e-books or samples. 

Classified ads in online newsletters  Classified ads can be also placed in e-zines. Ezines stands for electronic newsletters. Some Ezine publishers will accept free ads from their subscribers and publish them at the end of the publication or mix with the content. Placing your ad in the ezine can be even more effective than online classified sites since ezines are delivered by email and usually cover a very narrow target audience.  

The best way to find online newsletters is to visit sites like those described in the initial parts of this workshpo and subscribe to newsletters of interests and monitor them for some time.  

Approach newsletter owners and offer to exchange ads between your newsletter and theirs for maximum exposure.  

Once you know who the editor is and what kind of audience is reading it, tailor your ads toward that audience.  

Once you know that your ad is working well, you can even purchase some more ads or exchange them for other services or products.  

Adlandpro offers several newsletters in several topics. One of them is called Adland Digest and has been in existence since 1998. I’m still accepting quality ads. For additional information, visit You can review recent archives here.


Check links below for directories of e-zines.  
http://new-list.com  , http://www.newsletteraccess.com 

Are classified ads the best way to go?  

Let me be honest with you. There are zillions of classifieds sites on the internet and some of them are good and some are not so good. Therefore, your job is to weed out the good ones that receive very good traffic and use them over and over again. This will ensure that you only post ads on sites that have really great traffic.


And lastly, don’t forget about Adlandpro Classifieds.  Our site is in the top 5,300 sites in the world according to Alexa as of this writing  and we receive tens of thousands hits per day.

To take advantage of this wonderful opportunity, please place your new ad here.


Next Lesson

Bogdan Fiedur
Adlandpro.com Copyright 1998 - 2013 - All rights reserved .

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Advertising on Adlandpro

Advertising on adlandpro from Bogdan Fiedur

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Classified Advertising Tips

Classified advertising tips for affiliates – are you doing it right?

 Classified advertising has been around for a long time.  Most historians of classified advertising date the birth of printed ads to somewhere in the 1600s, when ads for lost or found items were nailed on posts and walls.  The first classified ads in North America were posted in The Boston News Letter,  in 1704.  The publication charged from 12 pence to 5 shillings to advertise everything from houses to buttons.   The concept did so well that it rapidly spread around the world.

Continue reading..

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Classified Ads - Building Traffic Part 4 - E-Business Success Blueprint Workshop - Part 24

 

Free online classified ads   Previous article



Free online classified ads are one great way of getting visibility. Online classified sites are ad directories where the content of the ad is provided by the advertiser. By visiting free classified sites, you can submit your free ads and check out other ads of your competitors as well.

The great thing about online advertising is it is multidimensional. You reach people from all walks of life. In addition, it is free and if you find that it isn’t working out, you can just drop it at no cost.  
How do classified ads work?  

You might have already experienced that you can place ads free or paid and have no response at all. This is nothing unusual or new. Newbie marketers quite often have no basic understanding how advertising works and they don’t realize that with small classified ads, you only have a very short time to catch the attention of the surfer so you have to make those moments count.  

People typically make purchasing decisions based on their emotions. In fact, we periodically use associative memory, meaning that if our mind is expecting to see something, it will see it sometimes even those things do not truly exist. Our mind creates it. This is where we come in as advertisers.

Our goal is to determine so called “hot buttons” which we can press and our visitors will then use their emotions to make their purchasing decisions. You have to make your ads stand out because individuals typically read more than one ad at a time. So, if you don’t have a catchy or memorable headline, you won’t typically catch the visitor’s attention. In fact, your classified ad should be some memorable that readers, have to glance at the rest of your article for fear that they’ll miss something important.   

Here is a list of certain facts which affect our buying decisions:  

Shopping triggers

1. A person needs to see specific ad up to 7 times to feel familiar with it and make a buying decision. Therefore, if your ad has only been seen once, you shouldn’t expect anyone to buy from you. They’ll need to see it six more times to feel comfortable enough to take advantage of your offer. In next lessons I will explain how to capture your visitor’s email address.  
2. We are more likely to buy an item if the product or service has been endorsed by some known personality.  
3. People enjoy thinking about themselves most of the time. They think about problems they have and things they want. Therefore, successful ads list benefits. They tell them what the product will do for them and what they will lose if they don’t have it.  
4. You should only target one issue at a time. If you have a store with vitamins, don’t say Come and get the vitamins from me. They are the best vitamins in the world. Instead ask them in one ad if they have cholesterol problem and in the other heart condition and take them to specific page which specifically addresses these problems.  
5. Everyone wants to get things cheaper than they are being sold for. By offering discounts for your first buying customers, or free delivery or free samples.  
6. We quite often make our decision based on direct embedded commands in the surrounding environment. When you see a green light you proceed forward. When you see a red light you stop. When someone looks at you and smiles you will smile back. To take advantage of this, use commands in your ad. Say something like Click Here or Select One Item from the list. People will subconsciously follow your commands.  
7. People like to see other people who are enthusiastic and happy. Express happiness in your ad and enthusiasm. Demonstrate how the product will bring them happiness. 
8. The net feels very anonymous. It is harder to gain somebody’s trust on the net than in real life. Always display a phone number in the ad that customers can call with any questions if they want.  
9. People quickly detect that somebody wants to sell them something and they build instant resistance to it. They don’t want to feel like they’re being pressured. Therefore, do not make your ad sound pushy.  
10. Most people are visual. They see patterns and if your ad stands out they will notice it first. Use indentation in the body of your ad.  e.g. First Line  Second Line  Third Line.  Your ad will look differently than any other one. It won’t follow the pattern of majority of the ads.  
11. Utilize a clever mixture of upper and lower case letters to differentiate from the crowed. A sample ad might read: IMPORTANT, This offer is only for our first time customers.  
12. We are used to certain words or expressions such as warning, caution announcement, or excitement. Such words if written with upper case letters will have double impact. E.g. WARNING, CONGRATULATIONS, DON’T DO THAT, STOP, ANNOUNCING  

Things to avoid  

1. Don’t use misleading headlines. You might get a visitor to your site but you will make him/her only angry and you will guarantee that they won’t use your site in the future. E.g. Your account has been deleted will not generate sale.  
2.  Don’t exaggerate in your ads. This will usually have an adverse effect on customers.  
3. Don’t list features of your product or service. Instead list benefits.  
4. Don’t use your name in the heading unless you are known brand name in the niche area.  
5. Don’t use italics in your ad heading. They are harder to read and will likely be skipped.  
6. Don’t type everything with upper case letters. This is considered as shouting on the internet.  
7. Don’t use your real email address when placing your ad. Free classified sites are frequently spidered by unethical email harvesters who sell them later to naive marketers. Use some temporary email address.  

As an exercise write 10 different ads promoting your business which are focusing on different factors influencing our buying decision 

Next Lesson...

Bogdan Fiedur
Adlandpro.com Copyright 1998 - 2013 - All rights reserved . 

 

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Free Online Classified Advertising|The AIDA Formula

What do you think of when you hear the words “Free Online Classified Advertising”?

Does it send a thrill up your back or do you get the chills thinking about creating a free online classified ad?
While many people especially those who are used to the soft sell of social media say that free online classified advertising does not work, the fact is they do and they work very well IF you understand what you are doing.
While we use social media for many reasons such as entertainment, inspiration or education classified advertising is not for pleasure. People read free classifieds because they have an interest in something in particular and people have a preconceived idea of what they are looking for – in other words they have a set goal or criteria in mind.

Continue reading...

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Press release - Building Traffic Part 3 - E-Business Success Blueprint Workshop - Part 23

Press Release

Previous lesson..

Send out press releases.

If you create a dynamic release, you will receive publicity and get even more exposure. A press release is an inexpensive way to tell the world about your great product or service. It is a way to get your name out there. I highly recommend that you submit your press release to web based press release companies like http://www.prweb.com. 

They have national exposure.  

Although anyone can draft a press release, not everyone can draft one that gets publicity from the local or national media. Therefore, you have to make sure that your press releases outshine the competition.

You have to make sure that it truly describes your product or service in a unique way. A good press release provides a reporter with a unique angle and makes them want to delve deeper into the story. A bad press release gets thrown in the trash without a second glance.

Your best bet when drafting a story is to follow your daily newspaper and your local TV station and see what type of story reporters typically cover. Find out what topics are hot and then write up a powerful article that hits one of those hot topics while linking to your story. For instance, if you’re a resume writer and you write a press release about the recent increase in unemployment then you have a newsworthy topic.  

Once you find a newsworthy topic and write your article, send them directly to newspapers. If the media picks up your story, you’ll get free promotion published by a third party. This kind of promotion is much more powerful than any that you could purchase for a fee.  

There are several instances when a good press release will work wonders:  

New Press Release

a. If you are controversial (be careful) 
b. If you are solving a problem 
c. If you appear to be out of ordinary. (being “nuts” is not part of this option)  

Just remember that when you write your press release that you don’t write your entire story. Just write specific points that may generate media interest. After all, you want the media to contact you for more information.  

In addition, you also have to pay close attention to how you format your release and you have to make sure that your release doesn’t exceed one page.  

At the top of your Press Release, put your title and use larger font than text in the body. Make it catchy, creative and attention-gathering..  

Below the title in the left side of the page write. 

FOR IMMEDIATE RELEASE 


On the same level in the right side of the page write  

FOR FURTHER INFORMATION CONTACT 

and give your name and phone number and/or email address. Remember you want them to call you for more info.  

Now use subtitle in the same font and elaborate on your headline. Create your story. Below that, state what problem you are solving or what your story is. Be specific and make it interesting.  


Below that, add some bulleted points that further explain your main points. Tease your readers and make them want more. Include quotations as needed.  

Below include your credentials. Write it like somebody else would be saying this. E.g. Bogdan Fiedur runs his internet business for over 14 years and has helped thousands of entrepreneurs drive quality targeted traffic to their websites. His site is in the top 6,000 sites in the world and he receives 30,000 visitors a day.  


Include some additional information about your accomplishments and end your press release with three pound signs like this.  


# # #  


Then, read it, proof it and then ask someone else to proofread and critique it. Tweak it and send it off. Once you’re done, feel proud of what a great job you did!  
There are several things to avoid when crafting your release:  

1. Don’t send your press release to your entire contact list. Make the contact list relevant to your article.  
2.  Avoid spelling and grammatical mistakes.  
3. Don’t use buzzwords or big corporation style. Be personal and make it sound like your press release comes from an individual.  
4. Don’t buy lists offering media contacts. Most of them will be either outdated or never existed in the first place. Instead conduct your own research to find suitable contacts. You can find them using online and offline sources.  

Where do I find media contacts?  

1. Start with your local newspaper, television or radio station.  
2. Contact your local Chamber of Commerce  
3. Check out these websites. http://www.prnewswire.com, http://www.press-release-writing.com

Next lesson..

Bogdan Fiedur
Adlandpro.com Copyright 1998 - 2013 - All rights reserved . 

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Adlandpro Gold Membership – Classified Advertising – Don’t Ignore it, We are #6000 in the world

Classified Advertising – Don’t Ignore it. Netcraft’s March 2012 website survey discovered 644,275,754 active websites in the world!
We are #6000 in the world. That means that Adlandpro is in the very top of the very top 1% of websites in the whole world!
Now THAT is where I would want to advertise!!

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