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| #Headlines |
#writings #articles #newsletter #blog
Showing posts with label headline. Show all posts
Showing posts with label headline. Show all posts
Wednesday, June 26, 2013
How to Write a Good Headline
Thursday, June 20, 2013
Headline and powerful testimonial - Your sales letter- E-Business Success Blueprint Workshop - Part 17
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| Newsletter Headline |
Headline
According to study by Nielsen/NetRatings, a well-written headline can produce a 1,900% increase in your income. Therefore, the most crucial part of your sales page is the heading. This is because you only have several seconds to grab the attention of visitors to your site. A Headline should stress the biggest benefit of your product or service, possibly not found anywhere else. Your headline should create curiosity to compel one to keep reading information on your site (sales letter).
When creating your letter, always use the word “you”. This word is considered the most powerful word because it connects to the reader directly and provides a more personal tone. Some other powerful words that you should use are Guaranteed, Bargain, Proven, Revolutionary, New, Free, Easy, and How to.
Another option is to use some of these ideas (including, but not limited to):
Ways to….
Sure ways to…
Secret for…
No Fail strategies
Discovery to…
Ever hear..
Five simple ways..
How to avoid…
How to become…
How to handle…
Now revealed..
Seven terrific
The # 1 most effective
Amazing secrets..
The best kept
The crucial step…
New discovery
The proven formula…
Technique that …
Ten Commandments of…
Terrible truth…
Truth about…
What every such and such should know
In addition, your sub-headline should provide more information and strengthen your strong main headline message. As an added bonus, you can also add more descriptive information.
Powerful Testimonial
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| Powerful testimonial |
This will further enforce confidence in your unique product or service offering.
For a testimonial to be effective, it must contain the following elements:
- It is descriptive
- Contains more than one or two word sentences
- Contains solid numbers and facts
- Talks about known benefits
- Shows the customer’s full name, business, and url (if you have it)
- Contains grammatical structure of the person who wrote it, even if it is incorrect.
- Adding audio recording will build more confidence in your product.
Not sure how to get testimonials when you don’t have a functional site?
Give away a couple of products or free coupons for your future product and ask for a testimonial.
If you already have an offline business, you might ask some of your customers to provide you with testimonials. They may have never thought about giving you testimonials, but would be happy to provide it if you asked. Another option is to provide a link to their business if they give you a testimonial which will benefit them directly.
If you've established a positive relationship with customers from your mailing list, you can also announce your product and ask for a testimonial. Putting a great testimonial on your site which talks about your skills, integrity, and expertise are as great way to get new customers. In fact there are some marketers who will tell you that your sales letter could be just good testimonials.
In next lesson continuation of sales letter.
Next article...
Bogdan Fiedur
Adlandpro.com Copyright 1998 - 2013 - All rights reserved .
Thursday, June 13, 2013
Your sales letter - E-Business Success Blueprint Workshop - Part 16
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| Sales Letter |
By now, you have a website with a script that captures the email addresses of your subscribers or you just used http://www.surveymonkey.com to analyze your market.
In any instance, you have collected some contacts and determined if there is a need for your products.
Depending on how far you have decided to utilize our free website builder, you might have already a page or two.
Your first task as a marketer will be to write a sales letter.
Yes, whether you like it or not, you will become a salesperson. Therefore, it is paramount that you create a sales letter that sizzles. This is because a sales letter is your ticket to success. It helps you sell products and services even when you’re not there. So, by making it worthy, you will in essence ensure that you get those products sold whether you’re there or not. Therefore, you will learn how to make your sales letter as compelling and enticing as possible so your visitors make an on-the-spot buying decision.
In our exercise we are assuming that you will be selling one product. If you are intending to sell more than one product, your option will be to write sales letter for each specific product. The principle is the same.
Now that we understand the importance of utilizing a “killer sales letter”, we’ll now discuss marketing and how it can be divided into several segments:
- Provide convincing way to click “buy” button on your site. (write your killer sales copy or hire a copywriter to write it for you )
- Tell others about your site
- Bring visitors to your site using creative methods
- Deliver the product
- Follow up to make sure that your customers are satisfied
- Up sell additional products to your customers
Each sales letter will include sales oriented copy and several "Buy Now" buttons.
Here are the main elements of your sales letter in order of their appearance:
- Headline and sub-headline
- Powerful testimonials
- Include all the reasons why anyone would purchase your product or service
- Tell who you are and use “Social Proof” to establish credibility
- Explain to the reader why you are doing what you are doing to gain their trust
- More testimonials
- Additional product or service benefits
- Closing statement
- More testimonials
- Bonuses and freebie.
- Give a guarantee that one can’t refuse
- More testimonials
- More benefits
- Use P.S to include additional benefits.
- Optional, offer a few more bonuses to cinch the deal
As you will see, we have lots of material to cover. However, it is paramount that you understand the creation of a dynamic sales letter as this step alone can increase your sales by 1000% or more.
In next lessons we will cover Headline and powerful testimonial of the sales letter.
Next lesson...
Bogdan Fiedur
Adlandpro.com Copyright 1998 - 2013 - All rights reserved .
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