Social Media Connecting

Social Media Connecting – how to maximize your reach

by Dave Cottrell

Social media connecting is a way to maximize your reach, if you do it correctly.
If you use social media connecting to blast out blatant advertising, you’re going to have a big problem, quickly. Either you will get blocked for spam, unfriended everywhere, or simply ignored. In any of those cases, you have just blown past rock bottom and dug yourself into a deep hole.
Social media connecting is the art of connecting together the social sites you belong to, so that when you send a message to one, it gets sent to one or more of the others at the same time.  

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A big h/t needs to go to Jim Allen  a highly respected member of Adlandpro for suggesting the idea of having this service added to the other benefits ( and there are too many to mention here)  of this social and business network and kudos (of course has to go to Bogdan Fiedur the CEO of Adlandpro) for making Jim’s wish a reality.
While exploring the Adlandpro blogging community service, I had to ask myself the question How can I make this service work for me?  The simple truth is many people just don’t believe is these kinds of services anymore mostly because of the recent Panda updates where many similar style services lost ranking and in a few cases went out of business as a result of losing mammoth traffic. Of course there is always the issue of duplication or spam style posts on a lot of these kinds of communities or directories and then there is the big question for many people -time!

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Classified Advertising Tips

Classified advertising tips for affiliates – are you doing it right?

 Classified advertising has been around for a long time.  Most historians of classified advertising date the birth of printed ads to somewhere in the 1600s, when ads for lost or found items were nailed on posts and walls.  The first classified ads in North America were posted in The Boston News Letter,  in 1704.  The publication charged from 12 pence to 5 shillings to advertise everything from houses to buttons.   The concept did so well that it rapidly spread around the world.

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Classified Ads - Building Traffic Part 4 - E-Business Success Blueprint Workshop - Part 24

 

Free online classified ads   Previous article



Free online classified ads are one great way of getting visibility. Online classified sites are ad directories where the content of the ad is provided by the advertiser. By visiting free classified sites, you can submit your free ads and check out other ads of your competitors as well.

The great thing about online advertising is it is multidimensional. You reach people from all walks of life. In addition, it is free and if you find that it isn’t working out, you can just drop it at no cost.  
How do classified ads work?  

You might have already experienced that you can place ads free or paid and have no response at all. This is nothing unusual or new. Newbie marketers quite often have no basic understanding how advertising works and they don’t realize that with small classified ads, you only have a very short time to catch the attention of the surfer so you have to make those moments count.  

People typically make purchasing decisions based on their emotions. In fact, we periodically use associative memory, meaning that if our mind is expecting to see something, it will see it sometimes even those things do not truly exist. Our mind creates it. This is where we come in as advertisers.

Our goal is to determine so called “hot buttons” which we can press and our visitors will then use their emotions to make their purchasing decisions. You have to make your ads stand out because individuals typically read more than one ad at a time. So, if you don’t have a catchy or memorable headline, you won’t typically catch the visitor’s attention. In fact, your classified ad should be some memorable that readers, have to glance at the rest of your article for fear that they’ll miss something important.   

Here is a list of certain facts which affect our buying decisions:  

Shopping triggers

1. A person needs to see specific ad up to 7 times to feel familiar with it and make a buying decision. Therefore, if your ad has only been seen once, you shouldn’t expect anyone to buy from you. They’ll need to see it six more times to feel comfortable enough to take advantage of your offer. In next lessons I will explain how to capture your visitor’s email address.  
2. We are more likely to buy an item if the product or service has been endorsed by some known personality.  
3. People enjoy thinking about themselves most of the time. They think about problems they have and things they want. Therefore, successful ads list benefits. They tell them what the product will do for them and what they will lose if they don’t have it.  
4. You should only target one issue at a time. If you have a store with vitamins, don’t say Come and get the vitamins from me. They are the best vitamins in the world. Instead ask them in one ad if they have cholesterol problem and in the other heart condition and take them to specific page which specifically addresses these problems.  
5. Everyone wants to get things cheaper than they are being sold for. By offering discounts for your first buying customers, or free delivery or free samples.  
6. We quite often make our decision based on direct embedded commands in the surrounding environment. When you see a green light you proceed forward. When you see a red light you stop. When someone looks at you and smiles you will smile back. To take advantage of this, use commands in your ad. Say something like Click Here or Select One Item from the list. People will subconsciously follow your commands.  
7. People like to see other people who are enthusiastic and happy. Express happiness in your ad and enthusiasm. Demonstrate how the product will bring them happiness. 
8. The net feels very anonymous. It is harder to gain somebody’s trust on the net than in real life. Always display a phone number in the ad that customers can call with any questions if they want.  
9. People quickly detect that somebody wants to sell them something and they build instant resistance to it. They don’t want to feel like they’re being pressured. Therefore, do not make your ad sound pushy.  
10. Most people are visual. They see patterns and if your ad stands out they will notice it first. Use indentation in the body of your ad.  e.g. First Line  Second Line  Third Line.  Your ad will look differently than any other one. It won’t follow the pattern of majority of the ads.  
11. Utilize a clever mixture of upper and lower case letters to differentiate from the crowed. A sample ad might read: IMPORTANT, This offer is only for our first time customers.  
12. We are used to certain words or expressions such as warning, caution announcement, or excitement. Such words if written with upper case letters will have double impact. E.g. WARNING, CONGRATULATIONS, DON’T DO THAT, STOP, ANNOUNCING  

Things to avoid  

1. Don’t use misleading headlines. You might get a visitor to your site but you will make him/her only angry and you will guarantee that they won’t use your site in the future. E.g. Your account has been deleted will not generate sale.  
2.  Don’t exaggerate in your ads. This will usually have an adverse effect on customers.  
3. Don’t list features of your product or service. Instead list benefits.  
4. Don’t use your name in the heading unless you are known brand name in the niche area.  
5. Don’t use italics in your ad heading. They are harder to read and will likely be skipped.  
6. Don’t type everything with upper case letters. This is considered as shouting on the internet.  
7. Don’t use your real email address when placing your ad. Free classified sites are frequently spidered by unethical email harvesters who sell them later to naive marketers. Use some temporary email address.  

As an exercise write 10 different ads promoting your business which are focusing on different factors influencing our buying decision 

Next Lesson...

Bogdan Fiedur
Adlandpro.com Copyright 1998 - 2013 - All rights reserved . 

 

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Social Influence – Do You Have Any?

The fact is when you influence a person you will have an effect on their opinions, their attitudes and even their behaviors.
While many people will teach you about marketing metrics in terms of such things as CAC( customer acquisition costs). CPL ( cost per lead) or even CTR (click through rate) when it comes to social influence – ROI ( Return on Influence) as well as ROE (return on engagement  the waters sure can get very muddy and many people just don’t get it! What is worse they don’t even understand why they need to do this.
Before going any further you need to answer a question. What kind of social media user are you?
If you are the person who is only interested in how many people are in your circles, the huge twitter followers or Facebook fans then I can say with all honesty that  understanding influence and engagement is not for you!

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Affiliate Marketing Myths

When I first came online and it seems so long ago, I thought like many people that I could just make money by becoming an affiliate marketer. Of course I had no idea what I was doing, I didn’t understand any of the terminology and I got burned very badly by the darn “schemes” that I got myself into.  To make matters worse I had no understanding of what affiliate marketing was and kept being drawn to MLM style programs…how bad is that?  Affiliate marketing by the way  is not MLM ( see I did finally learn lol) but in some ways the strategies used are very similar and for those who are new to marketing, it can be hard to distinguish between the two!

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Free Online Classified Advertising|The AIDA Formula

What do you think of when you hear the words “Free Online Classified Advertising”?

Does it send a thrill up your back or do you get the chills thinking about creating a free online classified ad?
While many people especially those who are used to the soft sell of social media say that free online classified advertising does not work, the fact is they do and they work very well IF you understand what you are doing.
While we use social media for many reasons such as entertainment, inspiration or education classified advertising is not for pleasure. People read free classifieds because they have an interest in something in particular and people have a preconceived idea of what they are looking for – in other words they have a set goal or criteria in mind.

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Linkis Review

Linkis Review

Linkis Review - Can you say Wow?  I did!

After spotting Linkis.com in a news article I was reviewing for my paper, I was so impressed I decided to do this Linkis Review.  When was the last time you saw a new social media program that really impressed you?
Linkis.com has done that for me. It has to be the most exciting tool for link customization, twitter automation, curating and exchanging opinions all on one platform that I’ve seen rolled out in a very long time.
We all know how important social media is in the world of online business, today, and every good tool that comes along is an important and welcome addition to our arsenal.

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How to find customers using Social media

Social media is all around us and its very hard to ignore especially when we are told all the time that we need to use social media to grow our business. As an affiliate marketer finding your customers is important to make the sale and yet many people are having problems transforming the “social” aspect of these relationships into actual customers. It should go without saying that people offline and online are willing to buy from those they like and they trust and when using social media to find customers the philosophy is the same. when you post the best possible content, when you engage ( that means talk) to people and you go out of your way to help them, then that sets the base for creating a good reputation where people will want to hear from you.

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Press release - Building Traffic Part 3 - E-Business Success Blueprint Workshop - Part 23

Press Release

Previous lesson..

Send out press releases.

If you create a dynamic release, you will receive publicity and get even more exposure. A press release is an inexpensive way to tell the world about your great product or service. It is a way to get your name out there. I highly recommend that you submit your press release to web based press release companies like http://www.prweb.com. 

They have national exposure.  

Although anyone can draft a press release, not everyone can draft one that gets publicity from the local or national media. Therefore, you have to make sure that your press releases outshine the competition.

You have to make sure that it truly describes your product or service in a unique way. A good press release provides a reporter with a unique angle and makes them want to delve deeper into the story. A bad press release gets thrown in the trash without a second glance.

Your best bet when drafting a story is to follow your daily newspaper and your local TV station and see what type of story reporters typically cover. Find out what topics are hot and then write up a powerful article that hits one of those hot topics while linking to your story. For instance, if you’re a resume writer and you write a press release about the recent increase in unemployment then you have a newsworthy topic.  

Once you find a newsworthy topic and write your article, send them directly to newspapers. If the media picks up your story, you’ll get free promotion published by a third party. This kind of promotion is much more powerful than any that you could purchase for a fee.  

There are several instances when a good press release will work wonders:  

New Press Release

a. If you are controversial (be careful) 
b. If you are solving a problem 
c. If you appear to be out of ordinary. (being “nuts” is not part of this option)  

Just remember that when you write your press release that you don’t write your entire story. Just write specific points that may generate media interest. After all, you want the media to contact you for more information.  

In addition, you also have to pay close attention to how you format your release and you have to make sure that your release doesn’t exceed one page.  

At the top of your Press Release, put your title and use larger font than text in the body. Make it catchy, creative and attention-gathering..  

Below the title in the left side of the page write. 

FOR IMMEDIATE RELEASE 


On the same level in the right side of the page write  

FOR FURTHER INFORMATION CONTACT 

and give your name and phone number and/or email address. Remember you want them to call you for more info.  

Now use subtitle in the same font and elaborate on your headline. Create your story. Below that, state what problem you are solving or what your story is. Be specific and make it interesting.  


Below that, add some bulleted points that further explain your main points. Tease your readers and make them want more. Include quotations as needed.  

Below include your credentials. Write it like somebody else would be saying this. E.g. Bogdan Fiedur runs his internet business for over 14 years and has helped thousands of entrepreneurs drive quality targeted traffic to their websites. His site is in the top 6,000 sites in the world and he receives 30,000 visitors a day.  


Include some additional information about your accomplishments and end your press release with three pound signs like this.  


# # #  


Then, read it, proof it and then ask someone else to proofread and critique it. Tweak it and send it off. Once you’re done, feel proud of what a great job you did!  
There are several things to avoid when crafting your release:  

1. Don’t send your press release to your entire contact list. Make the contact list relevant to your article.  
2.  Avoid spelling and grammatical mistakes.  
3. Don’t use buzzwords or big corporation style. Be personal and make it sound like your press release comes from an individual.  
4. Don’t buy lists offering media contacts. Most of them will be either outdated or never existed in the first place. Instead conduct your own research to find suitable contacts. You can find them using online and offline sources.  

Where do I find media contacts?  

1. Start with your local newspaper, television or radio station.  
2. Contact your local Chamber of Commerce  
3. Check out these websites. http://www.prnewswire.com, http://www.press-release-writing.com

Next lesson..

Bogdan Fiedur
Adlandpro.com Copyright 1998 - 2013 - All rights reserved . 

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